About Us

Viva Soul London was born out of a hobby; collecting, wearing and loving vintage clothing for little money. But why do we love vintage? In this modern world we’re told every day to do our bit to save the planet: separate our recycling, buy reusable water bottles, eat responsibly sourced food. How about our clothing though?

Aside from vintage clothing we also sell homeware pieces for every domestic god and goddess out there. If it’s gifts your looking for, check out our Originals section. Designed by founder Lydia, we have posters, stationery and accessories inspired by bygone times.

And the best news of all is that every Viva Soul London item is beautifully affordable! We want you to enjoy our items every day, and we don’t want you to have to break the bank to do so.

"Wherever you stand, be the soul of that place."

-Rumi

Fast fashion is a serious problem

With the average lifespan of a garment in a UK wardrobe being just 2.2 years, our clothes are being bought and sent to landfill at exceptionally scary rates. This may be down to fast-changing trends, but when you look at those trends closer… they’re all vintage throwbacks! Ditch the copycats, we say, and get yourself an original.

Because that’s the beauty of wearing vintage

Every piece that you find at Viva Soul London has it’s own story and is looking for a new home to give it new life. Whether you’re loyal to a particular era or creating a look all of your own, we have colour, class, quality and uniqueness aplenty.

There’s no bulk buying here.

Every item that you see at Viva Soul London has been sourced individually. It’s true that some may have the odd flaw here and there (forgive them, they’ve been around a bit!), but each one has its own fabulous charm, and we know there’s a customer out there for every single piece. Which one will you fall for?

Meet the Soul Sisters

Lydia Di-Maria

Founder

Style Icon: Sasha Velour

Fantasy Dinner date: Elizabeth Taylor

Vivien Minto

VINTAGE CONSULTANT

Style Icon: Sophia Loren

Fantasy Dinner date: David Bowie

Sally Bell

Digital Guru

Style Icon: Iris apfel

Fantasy Dinner date: Alan Cumming